2025 BECE Career Technology Superb Mock Questions.
Are you ready to ace your Career Technology paper in the 2025 BECE? We’ve got you covered! This blog post introduces a fantastic resource to help you prepare effectively—a video containing superb mock questions designed to challenge and sharpen your knowledge.
Mock questions are a proven way to test your understanding of key topics while helping you familiarize yourself with the exam format.
The video below provides a comprehensive set of mock questions that cover various areas of the Career Technology curriculum
.👉 Watch the video here: 2025 BECE Career Technology Superb Mock Questions
Why You Should Watch This Video – 2025 BECE Career Technology Mock Questions
1. Well-structured Questions: These mock questions are crafted to simulate the BECE exam style.
2. Detailed Solutions: Each question is accompanied by clear explanations to help you grasp the concepts.
3. Practice Makes Perfect: The more you practice, the more confident you’ll feel on exam day.
4. Convenient Learning: Watch, pause, and learn at your own pace from the comfort of your home.Don’t miss this opportunity to test yourself and boost your confidence!
Click the link above, watch the video, and let’s get you ready for success in your Career Technology exam.Stay tuned for more resources, tips, and mock questions as you prepare for BECE 2025!
BECE English Lexis and Structure Strategies Without Studying: Practical Tips and Examples
Let’s be honest—facing an English lexis and structure question without preparation can feel overwhelming. You’re staring at the options, second-guessing yourself, and wishing you’d studied harder. But here’s the good news: You haven’t hit the books. You can still improve your chances of picking the right answers. Just follow a few practical strategies.
English Lexis and Structure Strategies for BECE
We will break down effective ways to tackle these questions. We will use common sense, logic, and a bit of intuition. And yes, we’ll include practical examples to show how these tricks work in action.
Focus on Meaning
First things first, the meaning of the sentence is your best friend. The options given in lexis and structure questions are meant to fit into a specific context. Your task is to understand the sentence’s intention. Then, select the option that is the most sensible.
Example: She was so __ that everyone in the room turned to look at her.
Options: A) loud B) quiet C) shy D) strong
Here, understanding the sentence is key. The phrase “everyone in the room turned to look at her” suggests that she did something noticeable. “Quiet,” “shy,” and “strong” don’t align with this meaning, but “loud” does. Even without knowing the exact answer, by focusing on the context, you can safely pick “loud.”
Process of Elimination: Rule Out the Odd Ones
Sometimes the best way to find the right answer is by first identifying the wrong ones. This is where the process of elimination comes in handy. By crossing out options that don’t fit the sentence or are grammatically incorrect, you’ll narrow down your choices and make a more educated guess.
Example: The boy ran __ fast that he won the race.
Options: A) such B) too C) so D) very
If you quickly glance at this, “such” might sound okay, but it doesn’t work with “fast.” Similarly, “too fast” implies something negative, like running too fast to control. So we eliminate “such” and “too.” This leaves us with “so” and “very,” but “so fast” fits the structure of this sentence better than “very fast.”
With just a little reasoning, you’ve knocked down the options and arrived at the correct one—“so.”
Trust Your Ear: Does It Sound Right?
Sometimes, your instincts or familiarity with everyday English can help you make the right choice. If an option sounds awkward when you read it aloud, it’s probably wrong. This is what we call trusting your ear—leaning on your natural language sense even when you haven’t studied.
Example: She is the most __ person in the team.
Options: A) hardworking B) harder working C) hardest working D) work hard
When you read the sentence out loud with each option, only one really flows smoothly: “hardworking.” Options like “harder working” or “work hard” just sound clumsy. Even if you’re unsure about the grammar, your ear can help you spot what sounds right.
Use Context Clues
Context clues are hints in the sentence that help you infer the meaning of an unfamiliar word or structure. The words around the blank space or the tone of the sentence can guide you to the correct answer.
Example: The scientist presented a __ argument that was hard to challenge.
Options: A) compelling B) weak C) imaginary D) incomplete
In this case, the phrase “hard to challenge” gives you a clue. The sentence suggests that the argument is strong, so “weak,” “imaginary,” and “incomplete” don’t fit. The right answer is “compelling,” even if you’ve never seen that word before, because the context points toward something powerful and persuasive.
Tense and Agreement: Match Verbs with the Subject and Time
Another quick win is ensuring that the verb in the sentence matches the subject and tense. Check for consistency in singular/plural forms and the proper use of past, present, or future tense. This often eliminates a couple of options right off the bat.
Example: The manager __ to the meeting yesterday.
Options: A) goes B) will go C) went D) go
The word “yesterday” clearly tells you the sentence is in the past, so you can immediately cross out “goes,” “will go,” and “go.” The only answer that fits is “went.” Even without deep knowledge of grammar, noticing the time word “yesterday” guides you to the right answer.
Avoid Extremes
In multiple-choice questions, answers that seem extreme—using words like “always,” “never,” or “everyone”—are often wrong. These words make bold, sweeping statements that don’t usually fit subtle contexts, so be cautious when picking them.
Example: The teacher said that __ students enjoy learning in groups.
Options: A) never B) always C) some D) all
“Never” and “always” are extremes and less likely to be correct in most sentences. While “some” and “all” are more moderate, “some” fits better here because it suggests flexibility, which is more realistic.
Common Collocations: Words That Go Together
Collocations are words that naturally pair up in the English language, like “make a decision” or “give advice.” If an option includes a word that you often see paired with another, it’s likely the correct choice.
Example: She took __ of the situation.
Options: A) responsibility B) care C) charge D) control
Here, both “charge” and “control” are commonly used with the verb “take,” but “take charge” is the more familiar phrase. Knowing common word pairings can lead you to the right answer quickly, even if you aren’t sure about the other options.
Conclusion: Your Guide to Strategic Guessing
No one likes walking into a test without preparation, but it happens. When it does, these strategies can be your lifesavers. Remember to:
Focus on the meaning of the sentence.
Eliminate answers that are clearly wrong.
Trust your natural language sense and look for what sounds right.
Use context clues to unlock tricky words or structures.
Ensure verbs match the subject and tense.
Be cautious with extreme options.
Watch for common word pairings that fit together naturally.
With these BECE English Lexis and Structure Strategies, you’ll be able to make more good guesses, boost your confidence, and maybe even surprise yourself with how much you already know
The 3 Best Brain Tips for Writing Debate in 2025 BECE Mock Questions.
How to Write Debate in 2025 BECE and score higher marks. The 3 Best Brain Tips for Writing Debate in 2025 BECE Mock Questions.
Make sure to read every single line of these tips so you don’t miss out the important aspect.
A debate is a formal discussion where two sides argue on a specific topic or motion. In writing a debate, it is important to clearly present arguments, support them with evidence, and consider the opposing side’s points.
The 3 Best Brain Tips for Writing Debate in 2025 BECE Mock Questions
Steps to Write a Debate
Understand the Motion:
The motion is the topic being debated, and it often begins with phrases like “This House believes that…” or “This House supports…”.
Example Motion: “This House believes that technology is harmful to society.”
Make sure you clearly understand whether you’re speaking for (supporting) or against (opposing) the motion.
Structure of a Debate Speech A good debate speech has three main parts: Introduction, Body, and Conclusion.
a. Introduction:
Greet the audience: Address the audience, judges, and opposition.
Example: Mr. Chairman, distinguished panel of judges, my fellow debaters, and the audience, good morning.
State your position: Clearly state if you are for or against the motion.
Example: I stand here to support the motion that technology is harmful to society.
Give a brief overview of your main points.
Example: In this debate, I will argue that technology leads to social isolation, increased unemployment, and has negative effects on health.
b. Body:
This is where you develop your arguments with facts, examples, and evidence. Each point should be presented in a logical and persuasive manner.
State each point clearly and support it with evidence.
Example 1: Firstly, technology has led to social isolation. Many people, especially the youth, spend more time on their phones and computers than interacting face-to-face. Research shows that increased use of social media platforms like Facebook and Instagram is linked to higher levels of loneliness.
Example 2: Secondly, technology has caused unemployment. With the rise of automation, many jobs that were once done by humans are now performed by machines, leading to job losses in industries like manufacturing.
Example 3: Finally, technology affects our health. Constant exposure to screens can lead to eye strain, headaches, and sleep problems, particularly among students who spend hours on gadgets.
Acknowledge the opposing side’s argument and refute it.
Example: My opponents might argue that technology has made communication easier, but I believe this convenience comes at a cost. People are losing the ability to communicate in person and form meaningful relationships.
c. Conclusion:
Summarize your main points.
Example: In summary, technology has caused social isolation, unemployment, and health problems. These negative effects outweigh any benefits technology may provide.
End with a strong closing statement to reinforce your position.
Example: Mr. Chairman, for these reasons, I urge you to support the motion that technology is harmful to society.
Key Tips for Writing a Debate:
Make sure to understand the topic thoroughly to gather strong arguments and supporting evidence.
Organize your points clearly and make sure they flow logically.
Use persuasive language and rhetorical devices to make your speech more engaging.
Tackle the opposing side’s arguments and refute them effectively.
Practice your speech to improve delivery and timing.
Example of a Debate Opening
Mr. Chairman, panel of judges, co-debaters, and the audience, I am here. I support the motion that technology is harmful to society. Technology, while useful in some ways, has caused more harm than good. Today, I will argue that technology has increased social isolation, caused unemployment, and led to serious health issues. These points, which I will elaborate on, show that the negative impact of technology can’t be ignored. Thus, I strongly urge the house to support the motion.
These 3 Best Brain Tips for Writing Debate in the 2025 BECE will make your writing task easier. A higher mark in the English language paper awaits you in your exam.
Check out these relevant topics relating to Best Brain mock questions
The 2024 BECE RME came from these topics. Make sure they’re the starting point your preparations towards the upcoming BECE exam.
All the questions were carefully scrutinized and these topics have been selected to guide you in your preparations.
RME BECE 2024 Topics
B7 i. STRAND: The family and the community Sub-Strand: Family System (Q.5)
ii. STRAND: ETHICS AND MORAL LIFE Sub-Strand 1: Manners and Decency (Decent dressing)
B8 i. STRAND: RELIGIOUS PRACTICES Sub-Strand: Rites of Passage (Puberty Rites) (Q.2)
ii. STRAND: The family and the Community Sub-Strand: Authority and Obedience (Authority) (Q.4)
iii. STRAND: ETHICS AND MORAL LIFE Sub-Strand: Moral Teachings in the Three Major Religions in Ghana (The Ten Commandments) (Q.3)
SUMMARY:
1.STRAND 2: RELIGIOUS PRACTICES Rites of Passage (Puberty Rites)
2.STRAND 3: FAMILY AND THE COMMUNITY i. Family System (Nuclear Family System) ii. Authority
3.STRAND 5: ETHICS AND MORAL LIFE i. Manners and Decency (Decent dressing) ii. Moral Teaching in the Three Major Religions in Ghana (The Ten Commandments)
Make sure to tackle these areas as you prepare for the upcoming 2025 BECE RME questions.
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2024 BECE Social Studies Came from these Topics (Open and Copy All)
These are the topic areas the 2024 BECE Social Studies was set from.
If you are a candidate, you should start with these topics. They will help you prepare for the next BECE exam.
In this short article, we will explore the NaCCA topics for social studies. These topics are part of the new common core programme for JHS. After we complete that, we will proceed to examine the BECE questions. We will map out all the topics that appeared in the 2024 BECE Social Studies.
Grab your book and a pen and get all these topics written down.
The NaCCA Common Core Programme (CCP) for Social Studies covers several thematic areas.
These areas are designed to equip learners with the necessary knowledge. They also provide skills and competencies for their personal and societal development. Here are the key topics outlined:
Our Environment: Focuses on understanding natural and man made environments, including sustainable management of resources.
Governance, Politics, and Stability: Teaches the structure of government, the rule of law, democracy, and ways to ensure national stability.
Social and Economic Development: Discusses factors influencing development and economic systems, and how social interventions contribute to development.
Cultural and Social Identities: Examines the diversity of Ghanaian cultures and how social identities shape national identity and cohesion.
Globalization and Ghana’s Role: Looks at Ghana’s place in the global community, trade, diplomacy, and international cooperation.
Environmental Degradation and Conservation: Discusses issues like pollution, deforestation, and climate change, focusing on solutions and sustainable practices.
Conflict and Conflict Resolution: Covers sources of conflict, its impact on society, and strategies for peaceful resolution.
Human Rights and Responsibilities: Focuses on the rights and responsibilities of citizens. It emphasizes the constitution and international human rights standards.
Digital Literacy and Innovation: Encourages learners to develop skills in technology and innovation for problem-solving.
Civic Responsibilities and Patriotism: Emphasizes active citizenship, national pride, and the role of individuals in community and national development. Now let us get to look at the questions WAEC Set for the 2024 BECE Social Studies. When done then we will list out the topics that were used for the questions.
2024 BECE Social Studies Questions
(Section A: The Environment)
Question 1 (a): Explain the concept of socialization agent. (4 marks)
Question 1 (b): In what four ways do educational institutions impact the individual in the socialization process? (16 marks)
Question 2 (a): Establish the differences between interpersonal relationships and interdependent relationships. (4 marks)
Question 2 (b): Discuss four ways in which good interpersonal relationships promote community development in Ghana. (16 marks)
Question 3: Suggest to your government five practicable measures that the Environmental Protection Agency (EPA) can adopt to control illegal mining in Ghanaian communities. (20 marks)
Question 4 (a): What is self-identity? (4 marks)
Question 4 (b): Highlight two ways the concept of self can be expressed in an individual. (4 marks)
Question 5: Justify any four reasons that make it necessary for an individual to know him/herself. (16 marks)
Section B: Governance, Politics, and Stability
Question 6 (a): Explain the concept of leadership. (4 marks)
Question 6 (b): Identify two roles played by each of the following leaders in community development: (i) father/parent, (ii) assemblyman/woman. (16 marks)
Question 7 (a): Explain the following: (i) self-reliance, (ii) self-sufficiency. (4 marks)
Question 7 (b): In what four ways can the individual apply the concepts of independence and self-reliance for personal development? (16 marks)
Question 8 (a): Distinguish between the following: (i) political independence, (ii) economic independence. (4 marks)
Question 8 (b): Highlight any four responsibilities the political independence of Ghana imposes on the government. (16 marks)
(Section C: Social and Economic Development)
Question 8: Discuss five ways in which the high unemployment rate among the youth affects the sustainability of growth and development in Ghana. (20 marks)
Question 9 (a): State four major characteristics of Ghana’s population structure. (4 marks)
Question 9 (b): Highlight four socioeconomic implications of the current population structure in Ghana. (16 marks)
Question 10 (a): List four basic requirements for starting a business venture in Ghana. (4 marks)
Question 10 (b): In what four ways can the establishment of indigenous enterprises help to improve the living standards of Ghanaians? (16 marks)
2024 BECE Social Studies Topics
The following are the Social Studies topics of the NaCCA Common Core Programme have appeared:
Social and Economic Development: High unemployment rate and its impact on growth and development in Ghana. Characteristics and socioeconomic implications of Ghana’s population structure. Requirements for starting a business and improving living standards through indigenous enterprises.
The Environment: The role of educational institutions in the socialization process. Interpersonal and interdependent relationships, and how interpersonal relationships promote community development. Environmental measures to control illegal mining in Ghanaian communities.
Governance, Politics, and Stability: Leadership roles in community development. Concepts of independence, self-reliance, and their applications in personal development. Political and economic independence, and the responsibilities of a government after gaining political independence.
Do well to check out these other relevant questions.
JHS3 BECE MOCK Samples: Best Brain & More – Download Here
Preparing for the upcoming mock examination? If you are in JHS 3 and you’re preparing for the exams, download all these questions. Solve them carefully. These questions will prepare and make you ready for the mock examination.
They’re sample mock questions and you need to solve all before the exam start.
Download all JHS3 BECE MOCK Samples using the links below
Don’t wait and fail before you look for prep materials, learnritehere.com is your number one shop for all WAEC examination materials.
Topics WAEC Set 2024 BECE Science Questions From – Click to See All Here
This content is very useful for anyone preparing to sit the 2025 BECE Science Exam. In this short article we’ll explore the topics the WAEC Set all the 2024 BECE Science Questions From.
These topics should be the starting point for anyone preparing for the upcoming examination. Since the 2024 BECE was the first to conduct under the new common core programme introduced by NaCCA in 2019.
First, the article will take a look at all the science topics in the new NaCCA common core programme and further look at the actual topics that appeared in the 2024 edition of the BECE.
See All the Topics for Science Under the New Common core programme
The new curriculum for Junior High School (JHS) Science under the National Council for Curriculum and Assessment (NaCCA) of Ghana emphasizes the integration of science with everyday life, promoting problem-solving skills and practical knowledge. Below are the key topics outlined for JHS Science;
JHS 1 Science Topics
Diversity of Matter
Physical and chemical changes
States of matter
Separation techniques
Living Things
Cells and their functions
Plant and animal classification
Ecosystems and habitats
Forces and Energy
Types of forces (e.g., friction, gravitational)
Work, energy, and power
Simple machines
Earth Science
Weather and climate
The solar system
Rocks and minerals
Science and Technology
Introduction to scientific methods
Tools and equipment used in science
Impact of science and technology on society
JHS 2 Science Topics
Diversity of Matter
Elements, compounds, and mixtures
Acids, bases, and salts
Metals and non-metals
Living Things
Reproduction in plants and animals
Heredity and inheritance
Growth and development of living organisms
Forces and Energy
Heat and temperature
Electricity and magnetism
Energy transformations
Earth Science
The water cycle
Soil and its importance
Renewable and non-renewable resources
Science and Technology
Innovations in science and their applications
Environmental impact of scientific discoveries
JHS 3 NaCCA Science Topics
Diversity of Matter
Atomic structure and bonding
Chemical reactions and equations
The periodic table of elements
Living Things
Human body systems (e.g., circulatory, digestive)
Health and hygiene
Diseases and prevention
Forces and Energy
Light and sound
Waves and their properties
Electromagnetic spectrum
Earth Science
Natural disasters (e.g., earthquakes, volcanoes)
The earth’s atmosphere
Environmental conservation
Science and Technology
Biotechnology and genetic engineering
ICT and its role in science
Careers in science
These topics focus on fostering curiosity, critical thinking, and hands-on learning through practical experiments and real-life applications.
The Actual Topics for the 2024 BECE Science Questions
Based on the 2024 BECE Science paper, here are the topics from the NaCCA JHS Science curriculum that appeared:
Diversity of Matter
Question 1(a)(ii) asks about why the left lower part of the heart (the ventricle) has a thicker muscle, which relates to the structure and properties of the heart.
Question 1(b)(i) addresses plant parts (maize, tomato, and cassava), linking to the diversity of plant matter.
Electric Circuits (from the diagram in Fig. 1(c)):
Understanding the function of components like resistors, ammeters, voltmeters, and switches.
Calculations involving voltage, current, and resistance.
Conservation of energy or value in a circuit.
Systems
Question 1(a)(i) involves the functions of different parts of the heart, a key human body system.
Question 1(b)(i) also involves plant systems (seed, stem cutting) and their cultivation.
Separation Techniques (from the diagram in Fig. 1(d)):
Using a separating funnel to separate components of a mixture.
Functions of different parts of the apparatus used for separation (like the funnel, stand, and container).
Forces and Energy
Question 2(a)(ii) on calculating the density of an irregular body deals with forces and energy.
Question 4(b) calculating energy involves understanding mechanical energy, which is part of this topic.
Chemical Bonding:
Formation of an ammonia molecule through interaction between hydrogen and nitrogen atoms.
Humans and the Environment
Question 3(b)(i) asks about symptoms of COVID-19 and preventive measures, directly linking to health and environmental concerns.
Question 3(b)(iii) on why COVID-19 was declared a pandemic also touches on global health and environmental factors.
Living Things
Question 4(a) relates to the human digestive system and its comparison with a rabbit’s digestive system, linking to living things and human anatomy.
Light and Sound (part of Forces and Energy)
Question 2(a)(i) asks for a diagram showing how a shadow is formed, covering light as a topic under energy. Yes, so if you’re writing the next BECE, I’ll urge that you first of all take a study of these topics before thinking of any other. This is not to say the other topics are not important but they stand a chance of reappearing in the coming BECE Science Questions.
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2024 BECE Marking Scheme for All Subjects – Download Here
The Basic Education Certificate Examination (BECE) is an important exam for junior high school students in the country.
As you prepare to write the next BECE, as students, teachers, and parents are eager to familiarize themselves with the marking scheme. In this article, we will give an overview of the BECE marking scheme for all subjects and offer a downloadable link.
The BECE Marking Scheme
The BECE marking scheme outlines the criteria for assessing student performance in each subject. It ensures consistency and fairness in grading. The scheme covers all nine subjects:
1. English Language 2. Mathematics 3. Integrated Science 4. Social Studies 5. Computing 6. French 7. Religious and Moral Education (RME) 8. Ghanaian Language and Culture 9. Career Technology 10. Creative Arts and Design
2024 BECE Marking Scheme Highlights
The 2024 BECE marking scheme maintains the same format as previous years, with some minor adjustments. Download 2024 Marking Scheme.
To access the marking scheme for all subjects, click the link below.
Preparation Tips for BECE Candidates.
To excel in the BECE, candidates should: 1. Familiarize yourself with the marking scheme 2. Solving past questions 3. Focus on weak areas 4. Develop effective time management skills 5. Stay calm and confident during the examination.
The BECE marking scheme provides valuable insight into the examination structure and assessment criteria. By downloading and understanding the scheme, students, teachers, and parents can better prepare for the next examination. Stay tuned for more educational resources and updates.Share your thoughts!Have questions or concerns about the BECE marking scheme? Share your comments below.
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2024 BECE Social Studies Past Questions With Answers Below, you’ll find the paper two of the 2924 BECE Social Studies Past Questions With all the answers required .
If you’re preparing for the next BECE exam, these questions can be of great guide letting you know how the questions are set.
Section I (Compulsory Question)
1. (a) Ghana has a vast stretch of fertile land; however, many people do not have enough food to eat. Identify four factors that cause this problem. (b) Explain four ways in which science and technology can help solve these problems.
Section II (Answer One Question)
2. (a) With examples, explain the difference between agents of socialization and agencies of socialization.
(b) Identify three bodies that have helped you understand the values and cultural practices of your community.
3. (a) (i) What is a map?
(ii) Give an example of a type of map.
(b) Your teacher asks you to draw a map of your school.
(i) List four tools you need for the assignment. (ii) Describe the steps you will follow to complete the task.
Section III (Answer One Question)
4. (a) As an individual, describe four ways you can contribute to the development of your community. (b) State three factors you will consider in the community decision-making process.
5. (a) What is marriage as a social institution? (b) List and explain five reasons marriages break down in your community.
Check from the lines below to see the full answers for the 2024 BECE Social Studies Past Questions.
Section I (Compulsory Question)
1. (a) Factors contributing to food insecurity in Ghana despite fertile land:
– Lack of modern farming techniques : Many farmers still use traditional methods, leading to low productivity.
– Climate change : Unpredictable weather patterns, droughts, and floods reduce crop yields. – Poor infrastructure : Limited access to good roads makes transporting food from farms difficult.
– Inadequate financial support for farmers : Many farmers lack capital to invest in modern equipment and technology. (b) Solutions using science and technology:
– Mechanization : Introducing modern agricultural machinery to improve farm productivity.
– Irrigation systems : Using advanced irrigation technology to ensure crops grow even during dry seasons.
– Genetically modified crops : Developing crops resistant to diseases and harsh climates.
– Data analytics and mobile technology : Using data to predict weather patterns and improve farming decisions.
Section II (Answer One Question)
2. (a) Differences between agents and agencies of socialization:
– Agents of socialization : These are individuals who influence the social development of a person. Examples include parents, teachers, and friends.
– Agencies of socialization : These are formal structures or institutions that provide the framework for socialization. Examples include schools, religious institutions, and the media.
(b) Bodies that have guided you in knowing community values:
– Family : Instilling traditions and basic cultural practices.
– School : Teaching respect for laws, discipline, and citizenship.
– Religious institutions : Promoting moral and ethical values.
3. (a) Understanding and examples of a map:
– (i) Definition : A map is a graphical representation of an area, showing physical features and landmarks.
– (ii) Example : A political map showing boundaries between countries or regions.
– (ii) Steps : 1. Outline the school compound : Draw a rough boundary of the school. 2. Place key landmarks : Identify and draw the locations of buildings, playgrounds, etc. 3. Add details : Mark the roads, paths, and other essential features. 4. Label and add a key : Ensure each feature is labeled, and include a key to explain symbols.
Section III (Answer One Question)
4. (a) Ways to contribute to community development:
– Volunteer in local projects : Helping in clean-up campaigns or community health projects.
– Raise awareness on social issues : Educate others on important topics like sanitation or education.
– Participate in local governance : Attend town meetings and contribute ideas.
– Support local businesses : Encourage economic growth by buying from local markets.
(b) Factors to consider in community decision-making:
– Inclusiveness : Ensuring all groups (youth, women, disabled) have a voice.
– Sustainability : Decisions should lead to long-term benefits for the community.
– Cultural sensitivity : Ensuring decisions respect local customs and traditions.
5. (a) Understanding marriage as a social institution:
– Marriage is a legally recognized union between individuals, establishing rights and obligations between them and their families.
(b) Reasons for marriage breakdown in the community:
– Lack of communication : Couples often grow apart when they stop communicating effectively. – Infidelity : Cheating is a common cause of divorce.
– Financial problems : Money issues create stress and conflict in marriages.
– Cultural differences : Differences in family expectations or customs can lead to marital strain.
– Lack of commitment : When one or both partners are not fully dedicated to the marriage, it often ends in separation.
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A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
Number of Vendors seeking consent or relying on legitimate interest: 634
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Illustrations
If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Illustrations
An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Illustrations
You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Illustrations
You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Illustrations
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Number of Vendors seeking consent or relying on legitimate interest: 634
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Illustrations
You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
Number of Vendors seeking consent or relying on legitimate interest: 634
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Illustrations
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Number of Vendors seeking consent or relying on legitimate interest: 634
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Illustrations
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Number of Vendors seeking consent or relying on legitimate interest: 634
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Illustrations
A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
Number of Vendors seeking consent or relying on legitimate interest: 634
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Illustrations
An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.
Number of Vendors seeking consent or relying on legitimate interest: 522
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Illustrations
Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.
Number of Vendors seeking consent or relying on legitimate interest: 522
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
Illustrations
When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.
Number of Vendors seeking consent or relying on legitimate interest: 522
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Number of Vendors seeking consent or relying on legitimate interest: 366
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Number of Vendors seeking consent or relying on legitimate interest: 517
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Number of Vendors seeking consent or relying on legitimate interest: 502
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.